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Julius Shulman is a master architectural photographer. Shulman's unique eye for spotting talent was utilized through his taste taste-maker identity to change the image of the typical post WWII family's home. This loyalty to his love, modernism of architecture, lead him to retirement at the arrival of post-modernism. His perspective on the transition was described as "post modernism is to architecture as female
impersonation is to femininity.”
Modern architecture was in a very optimistic period that
believe they could change the world. They believed life could be enhanced
through good design. Julius Scuhman became successful because his work proclaimed the most valued philosophy of the designers of the era. In photograph form, Scuhman's voice was heard saying modern architecture is equally as vital as water is to the earth.
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His work emphasizes the lines of the structure, but uses the landscape as an asset to frame the building as the focal point. Julius Schuman's collection, 70 years of international architectural photography, is in the collection of
J. Paul Getty.
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